In the globe wherever tech CEOs usually preserve meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that handful of dare to tread. As being the co-founder and CEO of Scentbird, one of the leading fragrance subscription solutions in North The united states, Mariya has established herself to get a forward-contemplating organization leader. But over and above her accomplishment in the corporate planet, she has also emerged as being a spiritual manual and intuitive teacher, a change she shares overtly by means of her YouTube channel, “This can be Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova Just about the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Constructing Scentbird: A Fragrance Disruptor
Mariya’s organization profession took flight in 2014 when she co-Established Scentbird, a firm created to make designer fragrances more obtainable through a every month subscription product. Modeled immediately after Netflix, but for perfume enthusiasts, Scentbird speedily became a go-to System for fragrance discovery. Under her Management, the corporate grew to provide over seven hundred,000 subscribers, presenting access to in excess of 800 fragrances from key global models.
With a strong Basis in brand system, supply chain logistics, and marketing and advertising, Mariya effectively captivated venture cash, participated in the Y Combinator accelerator, and served Scentbird scale right into a $100M+ earnings corporation. She later expanded her portfolio with Deck of Scarlet, a attractiveness model, and Drift, an auto fragrance firm.
But when her status during the startup world was soaring, Mariya was quietly undergoing a spiritual transformation that could shortly spill into the general public eye.
The Awakening: A Change to Spirituality
All-around 2018, Mariya seasoned what she referred to as a spiritual awakening. This internal evolution impressed her to dive into metaphysics, Electrical power do the job, meditation, and intuitive channeling. As she deepened her spiritual follow, she commenced making articles to aid Other folks examine their own consciousness, finally launching her YouTube channel “That is Mariya.”
The channel, which now has over a hundred,000 subscribers, features a wide array of information—guided meditations, soul therapeutic methods, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply particular. She invites her viewers to attach with them selves, the divine, plus the unseen energies that form our day-to-day lives.
Her followers frequently describe her material as transformative, and he or she has cultivated a deeply faithful spiritual viewers through steady engagement and authenticity.
Controversy at the Crossroads of Identity
Whilst several have embraced Mariya’s dual identification, Many others have lifted eyebrows—notably as her metaphysical beliefs have become a lot more publicly seen. In 2024, a attribute via the Business of Manner spotlighted The stress between her roles to be a tech CEO along with a spiritual Instructor.
Several of Mariya’s statements—which include comments on option therapeutic, extraterrestrial beings, and controversial views on historic figures—sparked backlash from individuals, influencers, and in some cases former collaborators. Many elegance influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social networking boards debated the appropriateness of her beliefs in relation to her Management situation inside of a mainstream model.
In reaction, Mariya clarified that her spiritual teachings are personal and provided beneath her very first identify only, intentionally separated from her Experienced identification. Yet the controversy opened up a broader dialogue about no matter whether community figures can—or ought to—compartmentalize their beliefs while in the age scentbird ceo of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. When many founders attempt to maintain a picture of neutrality, she has decided on to point out up as her comprehensive self. This standard of transparency may be the two magnetic and polarizing.
On one particular hand, her authenticity is refreshing. She delivers psychological intelligence and mindfulness to an market usually targeted exclusively on scale and method. On the other, her outspokenness about spiritual topics invitations scrutiny, particularly in an era when on line content can quickly go viral and provoke potent reactions.
However, Mariya’s technique speaks to some further cultural change. As more people take a look at wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and material worlds—may well turn into much more popular, not a lot less.
Businesswoman. Mystic. Influencer.
Together with operating her providers and YouTube channel, Mariya has developed an ecosystem of spiritual choices. She hosts retreats, gives non-public channeling sessions, sells spiritual instruments, and has even released a guide titled seventy two Keys to Manifestation. She’s essentially designed a parallel enterprise inside the spiritual House—completely individual from her role at Scentbird, nevertheless equally as structured and scalable.
Her spiritual brand, like her splendor manufacturer, is international, polished, and practical experience-pushed. It’s distinct that Mariya applies the exact same volume of concentrate and creativeness to both of those spheres of her lifestyle. No matter whether main a team of developers or channeling divine Vitality for the guided meditation, she provides with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises significant questions on id, Management, and general public everyday living. Can a tech CEO even be a mystic? Should business leaders share their individual beliefs with the public? What happens when These beliefs challenge conventional norms?
Regardless of the responses, Mariya proceeds to stroll her route unapologetically. She signifies a different era of business owners—ones who aren’t frightened to be complex, spiritual, and multidimensional. Her boldness might Price tag her some partnerships, but In addition it earns her admiration from individuals that price fact more than conformity.
In the end, Mariya Nurislamova isn’t just redefining what this means for being a CEO. She’s redefining what this means being complete.
Mariya Nurislamova lives for the intersection of logic and intuition, business and spirit, Management and vulnerability. Her story is often a bold testomony to living authentically, regardless if that authenticity includes danger. As she proceeds to increase her twin empire—the two earthly and cosmic—she invitations us all to take into consideration what it means to guide with soul.
Whether or not the thing is her as being a visionary or maybe a provocateur, one thing is for certain: Mariya Nurislamova isn't fearful to break the mold.